Compelling communications
that inspire donors to act
People bond with organisations that tell stories which resonate and create an emotional response. But in the world of fundraising, even the most compelling story told with emotion is simply not enough. The secret to compelling fundraising copy is donor-centric communications.
And donor-centric means putting the donor, or potential supporter, at the heart of every communication. From your appeal letter, website and newsletter, to your welcome pack and thank you letter. It’s about showing some donor love – and appreciation – at every opportunity!
Precision’s copywriters are fundraising specialists. They will take the time to truly understand your cause and your case for support so they can identify the most compelling offer and call to action. Your stories, combined with our team’s insights and fundraising best practice, ensure your copy will reinforce the impact of your supporter’s generosity.
Our expertise
ACQUISITION
Your copy is fraught with mediocre. you’re suffering from bullet-point-itis or you’re too close to your subject. We’ll work from scratch or rewrite to add value and volume to you and what you do.
Stewardship
Take a risk. Packaging thinly-veiled brand propaganda is lazy and teaches your audience to expect insincerity. We extract pretence and leave the essence; let us be brave and use more shades of play.
Retention
These little plot-lines play pandemonium with your character. When they’re not right, they can date you, dumb you down or make you a ‘don’t.’ We write sassy shorts that shout and show you off.
Donor journeys
Take a risk. Packaging thinly-veiled brand propaganda is lazy and teaches your audience to expect insincerity. We extract pretence and leave the essence; let us be brave and use more shades of play.
